Case Study: Saje Natural Wellness achieves coast-to-coast brand awareness and record store-opening sales with NKPR

Saje Natural Wellness drives 126 million media impressions with NKPR

Saje Natural Wellness, a Canadian leader in aromatherapy and essential oil retail, faced the challenge of building national awareness during a major coast-to-coast expansion. They partnered with the vendor NKPR to manage strategic communications for over 30 new store openings within a 16-month period and to generate buzz in emerging markets.

NKPR implemented a multi-tiered PR strategy that included securing ongoing visibility in targeted publications, building the profile of Saje's founders, and promoting each new store opening. The results were significant, with NKPR securing over 126 million media impressions, which represented a 100x return on investment. This effort successfully built the customer base, drove record-breaking sales at grand openings, and achieved major brand awareness through features in prominent national media outlets.

Saje Natural Wellness