Case Study: Perigon Life refines its launch strategy with NKPR focus groups

Perigon Life launches focus groups with NKPR to gather insights from HR leaders

Perigon Life, a company preparing to launch a new voluntary benefits platform, partnered with the public relations and digital marketing agency NKPR to support its go-to-market strategy. The challenge was to gain actionable insights into employee benefit preferences and potential adoption barriers to fine-tune the platform's product positioning and marketing strategy ahead of its launch in Canada and the U.S.

NKPR designed and executed curated focus groups with HR professionals. The solution included developing the strategy, curating participants, handling all logistics, and moderating the session. This provided Perigon Life with valuable, real-time feedback that directly informed its communication and rollout strategies. The results gave Perigon Life actionable insights, enhanced their networking opportunities with HR leaders, and generated high-quality content for their marketing campaigns.

Perigon Life