Case Study: Mott 32 Toronto achieves a successful luxury restaurant launch with NKPR

Mott 32 Toronto drives over 90 million media impressions with NKPR

NKPR was engaged by Mott 32, one of the world's most awarded Chinese restaurant concepts, to manage the strategic PR launch of its second Canadian location, Mott 32 Toronto. The challenge was to develop a plan around this expansion, create profile opportunities for the founders and local owners, and establish the new restaurant as a premier luxury dining destination to help drive sales.

To meet this challenge, NKPR executed a media relations strategy focused on the Toronto entry and the founders' expertise, along with providing ongoing PR support for feature stories and "best of" lists. The results were significant, generating over 90 million media impressions in top-tier publications and an additional 20 million social media impressions through influencer events, successfully establishing the new venue.

Mott 32 Toronto