Case Study: MOD Developments achieves 8M+ impressions for 55C launch with NKPR

MOD Developments generates 8M impressions with NKPR

MOD Developments, a real estate developer, faced the challenge of promoting the final release of luxury units at its 55C project. The company enlisted the vendor NKPR to create and execute an event strategy with significant PR value through media and influencer relations to reach their target market.

NKPR developed an exclusive outdoor dinner event, forming key partnerships with luxury influencer Yuki Zhao and Pure Luxury magazine. The solution included media coverage, social content, and an interactive art installation. The results for MOD Developments were substantial, including over 8 million social impressions from 70+ content pieces, a 12-page magazine feature reaching 150,000 readers, and the successful attendance of 30 high-profile VIPs.

MOD Developments