Case Study: Michelin boosts sustainability visibility with NKPR

Michelin boosts sustainability visibility with NKPR and 14.1 million monthly reach

The customer, Michelin, sought to amplify its Green Star Sustainability Program, a recognition for sustainable dining in North America. The challenge was to craft a compelling narrative that highlighted Michelin's commitment to sustainability in both cuisine and transportation to enhance brand visibility. The vendor, NKPR, a PR and digital marketing agency, was engaged to address this.

NKPR implemented a solution that included a curated media tour featuring Michelin-starred restaurants, a strategic alliance with Porsche for sustainable travel, and executive engagement with Michelin's CEO. The results included a feature article on Men’s Journal's homepage with a monthly reach of 14.1 million and a LinkedIn story that positioned Michelin as a thought leader in sustainability.

Michelin