Case Study: MEC achieves major media buzz and record store opening sign-ups with NKPR

MEC drives 16 million media impressions with NKPR

The customer, Mountain Equipment Co-op (MEC), faced the challenge of generating ongoing buzz and press coverage for the grand opening of its new Toronto flagship store. They engaged the vendor, NKPR, for public relations and launch strategy services to meet this goal.

NKPR developed a comprehensive PR strategy that included a press release, hard hat preview tours for media, and an exclusive influencer event. This approach successfully secured extensive feature coverage in top-tier outlets. The results for MEC were over 16 million media impressions and a record number of new co-op member sign-ups on the opening weekend.

MEC