Case Study: Madison Group drives awareness and sales for The Capitol with NKPR

Madison Group drives The Capitol to 50% sold in two months with NKPR

Madison Group engaged public relations agency NKPR to drive awareness and sales for its new luxury residential project, The Capitol, in Toronto. The challenge was to position this mid-rise building as an iconic new development and a tribute to the historic Capitol Theatre.

NKPR developed a comprehensive media relations strategy that included press releases, targeted pitching, and coordinating interviews and photo shoots. The agency also supported a broker launch event and submitted the project for industry awards. As a result, NKPR secured over 68.9 million media impressions, established positive press coverage, and helped the project achieve over 50% sales within two months of launch, which is highly uncommon for luxury condominiums.

Madison Group