Case Study: Lightspeed drives retail insight and media buzz with NKPR

Lightspeed sparks retail buzz with NKPR, reaching 50,000 customers

Lightspeed, a Montreal-based provider of a cloud-based point-of-sale system for independent retailers and restaurants, sought to generate real-time data and dialogue about the challenges independent businesses face in the evolving retail landscape. The company partnered with vendor NKPR to create an opportunity for business owners to connect and discuss how to drive the future of retail forward.

NKPR curated and moderated a retail roundtable featuring independent business owners, media, and industry leaders, including Lightspeed's founder. The event facilitated discussions on retail trends and how independents can adapt, helping to build relationships among participants. The solution generated positive media buzz, including a broadcast segment and features in industry publications. It also provided Lightspeed with insightful data and quotes to support ongoing business development and set a precedent for future global events.

Lightspeed