Case Study: Lightspeed builds industry thought leadership with NKPR

Lightspeed secures 3 editorial opportunities with NKPR

Lightspeed, a unified POS and payments platform, sought to build meaningful relationships with key journalists, analysts, and customers while establishing its executives as industry visionaries. To meet this challenge, they engaged the vendor NKPR to manage an executive roundtable event in New York City.

NKPR developed the event strategy, secured a high-profile moderator, managed all logistics, and provided on-site support. The results were significant, including secured attendance from top-tier media and analysts, multiple subsequent editorial opportunities with Yahoo! Finance, and commitments for customer videos. The event also generated extensive content for social media and product marketing, leading to excitement from the Lightspeed executive team to pursue similar events in other markets.

Lightspeed