Case Study: Liberty Entertainment Group boosts brand awareness and venue promotion with NKPR

Liberty Entertainment Group generates over 100M impressions with NKPR

Liberty Entertainment Group, a Toronto-based restaurant and entertainment group, partnered with the public relations firm NKPR. The challenge was to increase awareness for the group's expansion, including its Cibo Wine Bar brand, and to position its CEO, Nick Di Donato, as the new operator of the historic Casa Loma, redefining its event experiences.

NKPR implemented a strategic media relations plan that leveraged Nick Di Donato as an industry expert. The solution included organizing influencer events for Cibo Wine Bar in Toronto and Miami and promoting Casa Loma's event programming to key media. The results were significant, with NKPR securing national feature stories in major outlets and generating over 100 million media impressions for Casa Loma, achieving widespread awareness for the Liberty Entertainment Group.

Liberty Entertainment Group