Case Study: Lanterra Developments drives buzz and sells 70% of Natasha The Residences with NKPR

Lanterra Developments sells 70% of Natasha The Residences in 4 weeks with NKPR

Lanterra Developments faced the challenge of building an aspirational lifestyle brand for its "Natasha The Residences" condo project to create buzz around its launch and ultimately drive sales. The company engaged vendor NKPR for public relations and integrated marketing services to achieve this goal.

NKPR implemented a multi-phased marketing and PR strategy that created mystery and intrigue, beginning with a slow reveal of the project's namesake. The vendor executed a unique broker engagement plan with digital and in-person events, secured top-tier national press coverage, and provided counsel on social media and advertising. As a result, NKPR helped Lanterra sell 70% of the building in just four weeks, equating to over half a billion dollars in inventory, and generated 99 media placements with nearly 100 million impressions.

Lanterra Developments