Case Study: Lanterra Developments raises $145,000 and boosts broker engagement with NKPR

Lanterra Developments raises $145,000 with NKPR at Tour de Toronto

Lanterra Developments, a real estate developer, faced the challenge of engaging its key brokers and agents to sell condominiums while also raising funds for charity during the COVID-19 pandemic. Their PR agency of record, NKPR, was tasked with developing a unique event strategy that would maximize engagement, generate excitement, and carefully navigate strict public health guidelines for an in-person event.

NKPR developed and executed a hybrid bike-a-thon event that was both immersive for live guests and live-streamed online. The agency managed all event vendors and on-site communications to ensure a safe experience, and secured a media partnership with KiSS 92.5 to amplify promotion. As a result, the event successfully engaged 100 guests, raised $145,000 for the Canadian Cancer Society, and generated significant media promotion, achieving Lanterra's dual goals of community engagement and business development.

Lanterra Developments