Case Study: INK Entertainment Group boosts media coverage and brand visibility with NKPR

INK Entertainment Group launches CLIO Toronto with NKPR and boosts membership opportunities

INK Entertainment Group, a leading North American lifestyle and entertainment company, engaged the public relations firm NKPR. Their challenge was to maintain top-of-mind press coverage for their portfolio of venues and to build the profile of their founder, Charles Khabouth, amidst a competitive hospitality landscape.

NKPR implemented a strategic media relations plan that positioned Khabouth as an industry expert and secured recurring coverage for INK's venues. This included managing the successful launch of CLIO, a new private members' club. The results included consistent features in top Toronto media outlets, high-profile interviews for Khabouth, and a direct increase in membership and partnerships for CLIO, demonstrating NKPR's effective campaign.

INK Entertainment Group