Case Study: EllisDon Developments drives Arcadia District sales with NKPR and SMEG Canada

EllisDon Developments secures appliances for 1,300+ units with NKPR

The customer, EllisDon Developments, partnered with vendor NKPR to create a unique marketing opportunity for its Arcadia District residential development. The challenge was to drive sales for the condominium units while also raising awareness for its partner, SMEG Canada, and its large appliance offerings.

NKPR conceived and secured a strategic partnership between EllisDon Developments and SMEG, where all residential suites would feature SMEG appliances. The vendor implemented a comprehensive PR and event strategy that generated significant media buzz. The results included securing a major deal for SMEG for over 1,300 units and extensive press coverage, which supported successful sales at the Arcadia District launch.

EllisDon Developments