Case Study: Ellie Mae achieves national brand awareness with NKPR

Ellie Mae generates over 170 pieces of original coverage with NKPR

NKPR was engaged by the luxury fashion house Ellie Mae to support the brand's first flagship retail opening. The challenge was to expand national brand awareness in a way that would directly support customer acquisition, retention, and sales conversion.

The agency implemented a strategic media relations plan that included targeted outreach, press releases, and immersive studio workshops for key influencers. NKPR secured over 170 original media placements in top-tier outlets like The Globe and Mail and Elle, successfully generating significant organic coverage and elevating the brand's profile.

Ellie Mae