Case Study: Candy Can boosts Canadian brand awareness with NKPR's influencer engagement strategy

Candy Can generates 22 million impressions in 6 months with NKPR

NKPR partnered with Candy Can, a Dutch confectionery brand, to address the challenge of increasing brand awareness for its entry into the Canadian market. The vendor was tasked with driving interest and directing traffic back to priority retailers.

NKPR developed and executed a proactive influencer seeding strategy. This involved monthly product seeding to relevant influencers and cultivating long-term relationships to secure organic social media coverage. The solution successfully garnered over 22 million social media impressions in the first six months, drove traffic to retailers, and established a community of genuine brand fans who continue to post organically.

Candy Can