Case Study: Canada Lands Company deepens media awareness and secures major coverage with NKPR

Canada Lands Company secures coverage from 5 top journalists with NKPR

Canada Lands Company sought to increase awareness of its role in delivering thousands of new homes at Toronto's Downsview Lands. The public relations firm NKPR was engaged to help deepen media understanding and build long-term editorial relationships ahead of major project milestones.

NKPR implemented a strategy centered around in-person, one-on-one media meetings with top-tier journalists. The agency handled all aspects, from crafting briefing materials and managing logistics to securing attendance from outlets like the Toronto Star and Urban Toronto. The efforts by NKPR resulted in major feature coverage with nearly every attending outlet, successfully supplemented by a Toronto Life advertorial, and built strong, informed relationships with key media.

Canada Lands Company