Case Study: Audax builds NYC brand awareness with NKPR

Audax hosts sold-out NYC event for 70+ guests with NKPR

Audax, a Toronto-based architecture and interior design firm, sought to expand its presence into the competitive New York City market. Their challenge was to build brand awareness, showcase their unique "Human Architecture" philosophy, and establish credibility with top-tier design professionals and luxury real estate developers. The vendor, NKPR, addressed this by strategizing and executing a thought leadership event in partnership with luxury kitchen manufacturer Officine Gullo.

NKPR executed an exclusive event at Officine Gullo's NYC showroom during the International Contemporary Furniture Fair. The solution included a strategic partnership, a fireside chat featuring Audax's principal and a Netflix reality star, and full event production. The results were a sold-out event with over 70 influential guests, media coverage in major design publications, and the successful positioning of Audax as a thought leader, which led to new business development opportunities.

Audax