Case Study: Altree Developments achieves buzz and record launch success with NKPR

Altree Developments generates 24 million impressions with NKPR

The customer, Altree Developments, is a developer of residential and commercial properties in the GTA. They faced the challenge of generating excitement and keeping their new Q Tower project top of mind during its launch. They engaged the vendor NKPR to develop strategic PR plans around their collaboration with artist Michael Moebius.

NKPR developed a media relations and events strategy focused on the prestige of the collaboration. This included a press tour and high-profile events for brokers and VIPs. As a result, NKPR secured feature coverage in top Toronto outlets, achieved over 24 million impressions, and generated significant buzz, making the Q Tower launch the most successful in Toronto for 2023.

Altree Developments