Case Study: Age of Union amplifies the Black Hole Experience with NKPR

Age of Union drives 870M impressions with NKPR

The non-profit Age of Union Alliance faced the challenge of launching and promoting its Black Hole Experience, an immersive installation, to diverse audiences across North America. To establish it as a must-see event and amplify its environmental message, they engaged their global PR agency of record, NKPR, to handle strategic communications, media relations, and venue placement.

NKPR implemented a comprehensive solution that included strategic branding consultation, securing high-visibility venue partnerships, targeted media outreach, and influencer collaborations. The agency secured nine strategic partnerships for a North American tour, resulting in 1,645 media hits and over 870 million total impressions. NKPR also facilitated social media takeovers and engaged over 45 influencers, successfully driving widespread awareness and engagement for the installation.

Age of Union