Case Study: a medspa practice in Glendale, AZ boosts leads and conversion rates with NKP Medical’s paid media strategy

a medspa in Glendale, AZ boosts leads 125% with NKP Medical

NKP Medical partnered with an Arizona-based medspa practice whose existing paid advertising was generating leads at an unsustainable cost, with a low conversion rate and a high cost per lead. The multi-service aesthetic practice needed to scale patient acquisition for specialized treatments like liposuction and skin tightening beyond traditional marketing methods.

NKP Medical implemented a strategic restructure of the practice's Google Ads account, launching service-specific Performance Max and Search campaigns supported by custom, high-converting landing pages. This approach resulted in a 125% increase in total leads generated and doubled the conversion rate while maintaining a similar overall advertising spend.