Case Study: PhRMA elevates health care policy leadership with NJI Media

PhRMA engages 500+ leaders at inaugural Forum with NJI Media

Pharmaceutical Research and Manufacturers of America (PhRMA) partnered with NJI Media to launch its inaugural PhRMA Forum. The challenge was to create a first-of-its-kind event that would spotlight innovation in health care, inspire action on policy, and significantly boost PhRMA's national visibility as a thought leader.

NJI Media led the full scope of strategy, creative development, and event production, transforming the vision into an immersive experience. The solution included a bold visual identity, interactive exhibits, and main stage programming featuring prominent speakers. Following the event, NJI repurposed content into digital campaigns and a new platform to extend the narrative. The forum successfully engaged over 500 industry leaders and policymakers, shining a national spotlight on PhRMA's 2025 Innovation Report and policy agenda.

Pharmaceutical Research and Manufacturers of America (PhRMA)