Case Study: Operation Outbreak boosts engagement and accessibility with NJI Media's brand and digital transformation

Operation Outbreak boosts pages per session 52% with NJI Media

Operation Outbreak, an interactive educational program focused on infectious disease spread, faced a challenge where its world-class immersive learning experience was hindered by branding and messaging that did not match the strength of its mission. To address this, they partnered with vendor NJI Media for a comprehensive brand and digital transformation.

NJI Media completely revamped the Operation Outbreak brand, building a cohesive identity system that served as the base for an overhaul of its website and app. The solution focused on simplifying language and creating a more immersive, intuitive digital experience. This work yielded significant results, including a 52% increase in pages per session, a 20% drop in bounce rate, and an increase of over three minutes in session duration, successfully positioning the program for broader reach and long-term impact.

Operation Outbreak