Case Study: EVERSANA achieves 2.5x more prescriptions per call with Nixtla's TimeGPT

EVERSANA - Customer Case Study

EVERSANA, a global pharmaceutical marketing and healthcare consulting firm, needed to enhance its forecasting capabilities to address volatile prescription demand and optimize resource allocation for its marketing campaigns. The company's existing analytics struggled with accuracy and efficient integration with its IT systems, hindering performance in a dynamic market. To overcome this, they partnered with vendor Nixtla.

Nixtla implemented its TimeGPT AI-driven forecasting engine, seamlessly integrating it with EVERSANA's existing business intelligence tools like Tableau. This solution provided accurate predictions and actionable insights, enabling data-driven decisions. The results were significant: representatives following TimeGPT's recommendations achieved 2.5 times more prescriptions per call, and the integration improved overall forecast accuracy by 10%, leading to more efficient marketing and increased revenue.

EVERSANA

Daniel Del Carpio

Data Scientist