Case Study: Telecom Company achieves 460% revenue growth with NIX PPC optimization

Telecom Company grows revenue 460% in 6 months with Nix

The client, a large telecom company in Eastern Europe, partnered with NIX to address a digital marketing challenge. After launching a new retail division for household appliances and electronics, the company needed to shift its brand identity and increase sales. Their existing pay-per-click (PPC) campaigns were underperforming, failing to adequately inform potential customers about this new business line.

NIX optimized the client's Google Ads strategy by expanding branded keyword reach and adding negative keywords to filter out irrelevant traffic. They also implemented Smart Shopping campaigns, segmenting products by margin and optimizing the product feed. As a result, NIX achieved a 460% increase in revenue and a 354% rise in return on ad spend (ROAS) within six months, while also doubling online purchases and significantly reducing the cost per acquisition.

Telecom Company