Nix
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Case Study: SmartGurlz helps girls learn coding with NIX’s SugarCoded IoT toy app
A Nix Case Study
SmartGurlz sells $100,000 in under 24 hours with Nix
SmartGurlz, a company aiming to inspire girls in STEM, faced the challenge of creating a user-friendly mobile app to code and control their IoT robot dolls. The app needed an engaging UI/UX for young girls and required overcoming technical hurdles like stable Bluetooth connectivity. They partnered with the vendor Nix for mobile and embedded development to bring this vision to life.
Nix developed the SmartGurlz SugarCoded app using technologies like JavaScript and Google Blockly, creating a bright, intuitive interface with multi-touch support. The solution enabled girls to program their Siggy robots via Bluetooth. This resulted in overwhelming success for SmartGurlz, including a $100,000 Shark Tank deal, recognition as a #1 educational app, and features in major media outlets, significantly empowering girls to learn coding.
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