Case Study: NIX United achieves 830 email transactions in 8 months with Nix retention marketing

NIX United generates 830 email transactions in 8 months with Nix

NIX United, a large ski resort in Eastern Europe, sought to boost customer loyalty and grow revenue by building a retention marketing channel from scratch. They faced a challenge as they had no post-sale customer interaction and did not collect new subscriber contacts. The resort engaged the vendor NIX to utilize its digital marketing expertise, specifically in email marketing and web push notifications, to address this.

NIX implemented a comprehensive solution that included auditing and cleaning the existing contact database, setting up an email service provider, and developing a detailed trigger communication map with over 20 scenarios. The vendor also launched lead-generation campaigns and created a variety of segmented email templates. As a result, NIX helped the client generate 830 transactions from the email channel within eight months, grow their subscriber database to over 79,000 contacts, and achieve a 50% email open rate, creating a new sales-generating channel.

NIX United