Case Study: Infosec Institute unifies its marketing platform and boosts SEO with NIX and Optimizely CMS

Infosec Institute migrates 20 years of content to Optimizely with Nix

Infosec Institute, a leading cybersecurity education provider and part of Cengage Group, faced challenges with its outdated WordPress CMS and two separate websites. Their platform's limitations hindered marketing efforts and performance, and the disparate sites weakened their brand cohesion. They engaged software engineering vendor NIX to optimize, migrate, and unify their digital presence.

NIX successfully migrated Infosec's website to Optimizely CMS and merged their two domains into a single, cohesive portal. This solution provided Infosec with a robust marketing toolset for A/B testing and content sharing. The results were significant, including a major increase in organic traffic, improved search engine rankings, and subsequent revenue growth for the client. NIX also delivered multiple post-migration updates without critical issues.

Infosec Institute