Case Study: Australian Solar Installation and Maintenance Company boosts ROMI by 54% with NIX SEO & PPC

Australian Solar Installation and Maintenance Company boosts ROMI 54% in 6 months with Nix

The customer, an Australian solar installation and maintenance company, faced challenges with inefficient lead generation. Their highly competitive market and expensive pay-per-click (PPC) campaigns were draining budgets with a low return on marketing investment (ROMI). They engaged the vendor, NIX, to implement SEO from scratch and optimize their PPC advertising to reduce spending while increasing conversions.

NIX executed a comprehensive strategy involving a full website audit, technical and on-page SEO optimization, and a restructuring of both Google and Facebook ad campaigns. This included implementing a new semantic core, creating landing pages, and launching targeted remarketing efforts. As a result, the company achieved a 54% ROMI, reduced lead generation costs by nearly 50%, and increased organic traffic by 1000% within ten months, far exceeding all initial goals.