Case Study: AdRoll achieves faster time-to-close and 95% instant IO signatures with Nitro Cloud (Nitro)

AdRoll Accelerates Growth with Nitro Cloud

AdRoll, a fast-growing retargeting SaaS founded in 2007 with 400+ employees and over 15,000 advertisers worldwide, faced scaling challenges in its sales operations due to a paper-based Insertion Order (IO) approval process. Manually printing, signing, scanning and chasing signatures slowed time-to-close, diverted sales reps from revenue-generating activities, and became unscalable as the business expanded.

AdRoll implemented Nitro Cloud’s click-and-sign workflow to digitize IOs, cutting document-sharing time in half and reducing IO turnaround to minutes or seconds—95% of documents are now signed instantly. The faster approvals let the sales team process hundreds of IOs monthly, launch more campaigns, increase productivity, and accelerate revenue growth.

AdRoll

Suresh Khanna

Chief Revenue Officer