Case Study: La Vie en Rose achieves faster ecommerce performance and 24/7 stability with Niteco and Optimizely

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Preview of the La Vie en Rose Case Study

La Vie en Rose boosts desktop speed 10x with Niteco

La Vie en Rose, Canada's largest lingerie and swimwear retailer, needed to modernize its digital operations to power US expansion and ensure 24/7 ecommerce stability without disrupting its business. They partnered with Niteco for an intelligent transformation of their Optimizely platform.

Niteco upgraded both of the client's brands to Optimizely CMS 12 and Commerce 14 in just 24 weeks. The results included a 10x faster desktop load time, a 6x faster mobile load time, and zero downtime during peak sales. Furthermore, Niteco's work led to a 4.94% year-over-year increase in add-to-cart rates, with a new mobile button accounting for 14% of all such clicks. Niteco also implemented AI-powered 24/7 monitoring to ensure ongoing peak performance.


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