Case Study: Heineken Vietnam boosts consumer loyalty with Niteco’s eKoin mini-app

Heineken Vietnam boosts campaign effectiveness 6.7x with Niteco

Heineken Vietnam faced a significant challenge in a competitive beer market, where 90% of their customers had switched to other brands within a three-month period. To address this, they partnered with vendor Niteco to develop a digital loyalty solution, the eKoin mini-app, to improve consumer engagement and optimize promotional investments.

Niteco developed and implemented the eKoin app on the Zalo platform, utilizing agile development and a Design Thinking approach. The solution delivered outstanding results for Heineken Vietnam, including a 6.7x increase in campaign effectiveness, a 58% reduction in operational costs, and a 30% sales increase for one promoted campaign. The app also achieved a 9.3/10 user satisfaction rating and won an award for Outstanding Brand Solution.

Heineken Vietnam