Case Study: Electrolux achieves a high-performing global D2C ecosystem with Niteco

Electrolux doubles web conversion rate with Niteco

Electrolux, a global leader in home appliances, required a unified digital strategy to support its shift to a direct-to-consumer model. The company needed to replace disparate systems with a single, scalable digital ecosystem for secure commerce and personalized experiences. They selected Niteco as their partner to architect this enterprise-level transformation using the Optimizely platform.

Niteco architected the core platform on Optimizely and implemented integrated performance marketing, data analytics, and automated engagement solutions. The results were significant, including a 26.7% increase in 'Add to Cart' actions, a 20% rise in organic traffic, and a 91% boost in conversion rate. The partnership delivered a robust digital ecosystem that achieved over 1 million pageviews per month and millions of dollars in estimated annual sales for Electrolux.

Electrolux