Case Study: AEG achieves a faster, customer-centric digital experience with Niteco and Optimizely

AEG boosts Speed Index 640% with Niteco

AEG, a premium global home appliances brand, required a complete digital transformation to modernize its outdated website, which suffered from poor performance, low user engagement, and inadequate search engine visibility. Partnering with Niteco, the brand sought to rebuild its flagship site on a new platform to create a robust, future-proof digital foundation for its Australia and New Zealand markets.

Niteco implemented a solution using the Optimizely DXP, delivering a high-performance, mobile-first website. The results were immediate and significant, including a 640% increase in page load speed, a 4% rise in organic traffic, and a 12% decrease in mobile bounce rates. This success earned the new AEG website an award for customer-centricity, and Niteco continues as a trusted partner for ongoing innovation.

AEG