Case Study: Reepher boosts cannabis DUI coverage awareness and organic traffic with NisonCo PR

Reepher grows monthly impressions and clicks to 2.5k with NisonCo PR

The customer, Reepher, a cannabis DUI insurer, needed to build awareness and drive organic traffic to its website for its new service. The company engaged the vendor, NisonCo PR, to implement a strategy combining SEO and public relations to capitalize on novel keywords and gain media exposure.

NisonCo developed a comprehensive strategy that included optimizing Reepher's website for SEO, creating a targeted content marketing plan, and securing placements in major national publications. This approach successfully positioned Reepher's founder as a thought leader and dramatically increased web traffic, growing from near zero to 2.5k monthly impressions and clicks. The campaign also generated significant media interest, resulting in continued coverage in top-tier outlets like Forbes and Fox Business.

Reepher