Case Study: Dip Devices increases visibility and traffic with NisonCo PR SEO

Dip Devices boosts top keyword traffic with NisonCo PR

Dip Devices, a consumer packaged goods brand, sought to expand its reach to an audience that was not already searching for its products by name. To meet this challenge, the company engaged NisonCo PR for search engine optimization (SEO) services.

NisonCo implemented a strategy that involved brainstorming alternative keywords and revamping web copy to target consumers searching for product types rather than the brand. This solution was highly successful, resulting in a significant improvement in visibility leading up to a key sales period. Top keywords like “electric dab straw” became major traffic drivers for Dip Devices.

Dip Devices