Case Study: Ardent achieves national awareness for Nova FX with NisonCo PR

Ardent earns national media coverage with NisonCo PR in March 2020

The customer, Ardent, sought to generate national awareness for its new product, the Nova FX decarboxylator. The vendor, NisonCo PR, was engaged to lead this public relations campaign for the product launch.

NisonCo PR shifted the launch strategy to highlight how the device helped consumers during the pandemic, successfully pitching the story to both mainstream and cannabis-focused media. This approach secured significant national media coverage in top-tier outlets including the Chicago Tribune, Rolling Stone, and Forbes, achieving the goal of widespread awareness for Ardent.

Ardent