Case Study: Trico Electric Cooperative boosts targeted member engagement with NISC

Trico Electric Cooperative reaches 25,000–30,000 members with NISC targeted messaging

Trico Electric Cooperative, serving a diverse membership across varied climates, faced the challenge of customizing communications and programs to meet the specific needs of different member segments. They leveraged NISC's Marketing solution and related customer engagement tools to better target their messaging for initiatives like scholarships, solar programs, and budget billing.

Using NISC’s solutions, including Consumer Analytics, SmartHub, and Multi-Channel Messenger, Trico created targeted campaigns and on-demand messaging. This allowed them to identify receptive member segments, integrate data with Salesforce, and improve engagement. Results included much wider newsletter distribution with open rates of 50-60%, reaching 25,000-30,000 members, and enabling members to better understand and control their energy usage through proactive insights.

Trico Electric Cooperative