Case Study: Sequachee Valley Electric Cooperative delivers high-speed broadband to its community with NISC

Sequachee Valley Electric Cooperative launches broadband with NISC, serving 6,000+ customers at a 50%+ take rate

Sequachee Valley Electric Cooperative (SVEC) faced the challenge of providing reliable high-speed internet to its rural Tennessee community, a critical component missing for economic development. Encouraged by state legislation and a high level of community trust, SVEC decided to enter the broadband space but lacked experience in this new competitive field. They partnered with vendor NISC for guidance and solutions.

NISC provided the expertise and systems necessary for SVEC to successfully launch its broadband subsidiary, SVEConnect. The solution far exceeded expectations, achieving a customer take rate of over 50%—surpassing the initial 30% target for profitability—and connecting more than 6,000 customers. This partnership with NISC enabled SVEC to transition from a non-competitive utility to a competitive solutions provider, leaving a lasting legacy for its members.