Case Study: Oklahoma Electric Cooperative boosts broadband signups and rollout efficiency with NISC SmartHub Connect

Oklahoma Electric Cooperative saves 38.5 hours of phone time with NISC SmartHub Connect

Oklahoma Electric Cooperative (OEC) faced the challenge of providing essential high-speed internet to its rural community, where existing providers offered poor service at high costs. To efficiently gauge member interest and manage a large-scale broadband rollout, OEC partnered with vendor NISC to utilize its SmartHub Connect solution, which integrates the SmartHub customer portal with the LeadAgent marketing and analytics tool.

NISC's solution enabled OEC to open sign-up zones in SmartHub, allowing members to express interest online 24/7. This provided OEC with critical data in LeadAgent to prioritize rollouts in high-interest zones for financial feasibility. The online process significantly increased efficiency, saving 38.5 hours of phone time for the first 1,400 connections. NISC's technology provided OEC with a repository of member data to drive communication and support future service expansions.