Case Study: Horizon Telcom accelerates fiber expansion with NISC's iVUE Connect Marketing Solution

Horizon Telcom expands fiber to nearly 7,000 homes with NISC

Horizon Telcom, a telecommunications provider in Ohio, faced the challenge of expanding its fiber services into new rural territories without increasing its customer service staff. They needed an automated solution to gauge customer interest, generate leads, and manage marketing campaigns. To meet this challenge, they turned to vendor NISC and its iVUE Connect Marketing Solution.

NISC's iVUE Connect Marketing Solution provided Horizon with an automated, end-to-end process for its expansion. The solution enabled targeted email campaigns, lead management, and a self-service portal for customers to sign up and schedule installations online. This resulted in a pronounced impact on their expansion process, saving them from needing to hire additional staff during a key growth period by offering a zero-touch approach to signing up new customers.

Horizon Telcom