Case Study: Fraserway RV streamlines RV shopping with Nirvana Canada

Fraserway RV launches a custom WordPress microsite with Nirvana Canada

Fraserway RV, a leading RV dealership in Canada, faced the challenge of making its extensive inventory easily accessible through a digital platform. Their existing website had a complicated structure that made it difficult for potential buyers to find RVs. To address this, they partnered with Nirvana Canada to create a user-friendly microsite that would simplify the shopping process and better showcase their offers and inventory.

Nirvana Canada designed and developed a custom WordPress microsite with WooCommerce and Salesforce integration, focusing on intuitive filtration, comparison tools, and mobile responsiveness. Following the microsite's success, Nirvana Canada also conducted a UI/UX audit and revamp of Fraserway RV's main website, improving key pages like the listings and product details. The solution streamlined the customer journey and improved the overall user experience for browsing and selecting RVs.

Fraserway RV