Case Study: Microsoft achieves streamlined global publishing and 30% fewer errors with Nintex K2 Five

Microsoft drives operational efficiency across its global digital stores

Microsoft Corporation, which operates 450+ eCommerce sites across 240+ markets, faced a complex, manual process for managing thousands of content updates and global promotions. Publishing was tracked in hundreds of Excel and OneNote files (sometimes 200+ spreadsheets for a single page), causing bottlenecks, double data entry, frequent errors and limited visibility into publication status.

Microsoft implemented Nintex K2 Five (SmartForms and workflow engine) with K2 Professional Services to centralize submissions, auto‑route approvals, queue content for the CMS and provide full auditing. The automated solution cut publishing errors by up to 30%, saved merchandisers about 25% of their time, achieved 100% adoption of the promotions tool and delivered better end‑to‑end visibility and scalability for future launch initiatives.

Microsoft

Jennifer Woolery

Program Manager, E-Commerce