Case Study: New Belgium Brewing achieves faster time-to-market for new beers with Nintex Workflow

Brewery’s beer release processes hop with workflow automation

New Belgium Brewing Co., the Colorado-based, employee-owned maker of beers like Fat Tire and Ranger IPA, outgrew its manual product‑release processes as it expanded from a handful of beers to 30+ releases a year. Coordinating dozens of departments and roughly 100 people via email, meetings and basic SharePoint tracking created communication gaps, missed tasks and slowed launches—putting the brewery at risk of falling behind fast-moving market trends.

To fix this, New Belgium implemented Nintex Workflow for SharePoint, deploying 20+ automated workflows to coordinate new-beer and packaging launches. The automation eliminated manual handoffs, adjusted dependent milestones automatically, and enabled mostly in‑house process ownership—saving days to months per launch, boosting productivity, reducing errors and removing bottlenecks so the company can react faster to market demand.

New Belgium Brewing

Tye Eyden

Collaboration Business Analyst