Case Study: AsiaCell cuts product lifecycle from five months to two weeks and boosts efficiency with Nintex

AsiaCell Calls in Nintex for Optimization

AsiaCell Communications PJSC, Iraq’s largest telecommunications provider serving about 12.2 million customers (≈97% market), faced a slow, error-prone product lifecycle managed with Excel, Microsoft Project, email and ad hoc communication. That fragmented approach caused duplicated and lost work and stretched time-to-market to roughly five months.

Working with Mindset, AsiaCell implemented Nintex advanced workflows—50–60 interconnected processes that govern a five-gate PLM sequence, integrate with Microsoft Project/InfoPath and Oracle, and use sequential/parallel approvals plus KPI-driven notifications. The result: product cycles shrank to one to two weeks, steps that once took an average 16 hours now take 5–60 minutes, efficiency improved about 78%, roughly 16 work hours saved per process, and the company saved $15,000 within two months.

AsiaCell

Sami Saifan

Business Process Management Expert - Quality Management