Case Study: Kantar achieves 90% time savings and streamlined data management with Ninox

Efficient data management in market research

Kantar, part of the global Kantar Group and specialist in TV and radio audience analysis, faced an inefficient process of distributing and maintaining Excel lists via file hosting to produce client overviews. Seeking a low‑development, easy‑to‑maintain solution, Kantar turned to Ninox and its low‑code database platform to replace dispersed spreadsheets with a centralized system.

Ninox delivered a custom, central database that stores household and channel data, links records for flexible analyses, and generates reports for export — accessible on desktop and mobile (iOS/Android) across 27 accounts. The Ninox solution made work far more efficient: complex searches that took 20 minutes in Excel now take 2 minutes, yielding roughly 90% time savings and enabling automatic report generation and easier technical management.

Kantar

Patrick Rumo

Production Engineer