Case Study: KNAUER streamlines global distributor sales and replaces Excel with Ninox low-code Sales Navigator

A Low-Code Solution for International Distribution

KNAUER, a Berlin-based lab instrument manufacturer with about 150 employees selling to distributors in 80+ countries, struggled to manage a product catalogue of more than 20,000 articles using Excel lists and VBA scripts. File-versioning and inefficient data exchange with sales partners created constant headaches, and off-the-shelf alternatives were prohibitively expensive—until they adopted the Ninox low-code, cloud-based platform and built an in-house solution.

Using Ninox, KNAUER developed the "KNAUER Sales Navigator" to centralize the price list, product database, lead and project management, OEM spare parts catalogues and document management. The cloud Ninox solution now serves nearly 60 KNAUER employees and sales partners (adding ~2 users/month), eliminated email-driven price updates, cut costly developer coordination, and delivered a tailored, scalable sales system—avoiding six-figure software costs while improving partner collaboration and operational efficiency.

KNAUER

Alexandra Knauer

CEO and Owner