Case Study: The Denver Post achieves faster reporting, increased client growth, and reduced churn with NinjaCat

Using NinjaCat reporting and analytics to increase growth and reduce client churn

The Denver Post, a full-service multimedia publication based in Denver, faced rapid client growth and mounting complexity across digital campaigns that their Excel-based reporting processes couldn’t scale to handle. To solve time-consuming, error-prone manual reporting and reduce missed upsell opportunities and client churn, The Denver Post adopted NinjaCat reporting and analytics to streamline campaign performance distribution.

By integrating the NinjaCat platform, The Denver Post centralized data, built internal real-time dashboards, and automated push reports so teams could spot issues and growth opportunities faster. The result with NinjaCat was a 50% reduction in reporting time, increased client growth and retention, and more time for strategic work that better demonstrates the value of client ad spend.

The Denver Post

Hayley Johnson

Digital Account Specialist