Case Study: Hallam achieves a competitive edge through automated, cross-channel reporting with NinjaCat

More Data, Deeper Insight, Better Storytelling

Hallam, a full-service digital marketing agency based in Nottingham, was struggling with a clunky, non-scalable reporting setup (Google Sheets with a GA add-on) that made client reporting slow, hard to manage, and unable to provide the deeper insights clients demanded. Seeking automation, better cross-channel data mixing, and reliable support, Hallam evaluated tools and selected NinjaCat’s reporting platform to differentiate their services and prove campaign value to growing in-house client teams.

NinjaCat delivered a highly customizable reporting solution that aggregated many data sources, automated report creation, and enabled KPI tracking and data storytelling. The automation freed time for campaign creation and optimization, producing more in-depth reports, increased ROI, improved client retention, and more satisfied clients — outcomes Hallam credits to adopting NinjaCat and its advanced reporting capabilities.

Hallam

Ben Wood

Marketing Services Director