Case Study: Hometown Media cuts reporting time by 90% with NinjaCat

How Hometown Media Cut Reporting Time by 90% with NinjaCat

Hometown Media, a full-service ad agency under the Deseret News Company, needed a better way to handle client reporting as they grew. Their team was spending too much time manually pulling data from platforms like Facebook, Google, Spotify, radio, and billboards, and maintaining consistent, branded reports was difficult. NinjaCat helped address this challenge with automated reporting and dashboard tools.

Hometown Media chose NinjaCat for its easy account management, seamless integrations, and especially its integration with The Trade Desk. With NinjaCat, reporting time dropped from 1–2 hours per client to about 10 minutes per client, a 90% reduction, while also improving collaboration, onboarding, and client-facing reporting. The agency said NinjaCat made it easier to scale without adding manual reporting burden.

Hometown Media

Emilio Rodriguez

Senior Digital Account Manager